Photo by Dewey Nicks, Ken Tisuthiwongse, Almond Surfboards, LonelyLeap, More Media
By Raan and Shea Parton
We love to share the stories behind the people who bring our products to life and recently a couple of our like-minded friends took this to heart, Frank Muytjens [head of J.Crew men’s design] and Jamie Sabuda [head of J.Crew men’s branded partnerships]. We all agreed that design is everything, but we also shared a fascination for how the human stories behind products are just as intriguing as the process. After a couple years of working out the details, we introduced the J.Crew team to the story of our USA manufacturing partner that since 1990 has been the single domestic factory handcrafting boardshorts for California lifeguards. We then went back and forth with the JCrew team to agree on a silhouette worn by California watermen in the 1960s. We constructed the classic body from a 5½ ounce Spanish chambray, incorporating both brands' obsessions with the evolution inherent to indigo fabrics. We also included a smooth polyester liner to provide extra comfort, three-needle outer seam construction for durability, and a side flap pocket with eyelets & a key holder string.
The process of working with an iconic brand like J.Crew to create a limited run of swim trunks has been rewarding, as their team has an inspiring attention to detail and truly shares our philosophy that the best way to create lasting change is by investing in people. After all of the development and planning, we are proud to release two colors of our chambray swim trunk exclusively sold at J.Crew ($98 USD at 10 Stores or Shop Online).
Recently we caught up with the J.Crew team over coffee in LA to talk swim trunks, local surf spots, and our favorite taco truck in the city. Read about it on the J.Crew blog. The below photostory is a preview of the one minute video we are releasing on March 20th.