GQ-Eye - Building a better board short

GQ-Eye- Building a better board short

The secret to great surf trunks? A little old Japanese lady, of course. In 1961, Sato Hughes (pictured above, measuring a client) started as a seamstress at Huntington Beach's Katin Surf Shop, later inheriting the company; her attention to detail and quality have helped make Katins a SoCal staple for the better part of five decades. To celebrate the brand's 50th anniversary, Katin collaborator Apolis Activism is bringing the 84-year-old out of retirement for a one-night-only made-to-measure event tonight at L.A.'s American Rag. The design is all up to you—pick your fly opening style, panel colors, waistbands, and pockets in eight solid colors and four of Katin's classic canvas floral prints that were used when the shop first opened. The fit and make are all Sato. (So's the credit: Her handwritten signature, in English and Japanese, will grace each waistband.) And the guys at Apolis? For their part, they just want to make sure that only the styling, not the fabrication, is old-school. "We used original patterns from the fifties but updated them by using a very durable nylon with a breathable taffeta coating on the inside," says Apolis creative director Raan Parton. "The idea was to make an indestructible pair of trunks."
Apolis + Katin Made-to-Measure, $120; event tonight from 6 to 8 pm at American Rag, 150 S. La Brea Ave., L.A., (323) 935-3154, amrag.com; apolisactivism.com