The Parton brothers from California - Stenn 22, Shea 24 (right) and Raan 27 (left) - are trying to corner the market in high-end socially responsible fashion. Apolis Activism makes classic California men's clothes, but also wants to make a difference in the world.
Apolis partners with textile cooperatives in the developing world, and tries to kick-start self-sustaining industries. In 2007, they launched a cotton initiative in Uganda and in 2009, will launch a line of cashmere sweaters in partnership with a Nepalese women's cooperative. Raan says, "While embodying people's values... the quality has to be impeccable and this partnership in Nepal is a step in the right direction."