By Shea & Raan Parton
This past October we released our highly anticipated Customizable Petite Market Bag in Black with Joy Cho, the world’s largest Pinterest account and the Founder of Oh Joy! The response was overwhelming, even Jessica Alba had something to say about it. We are so grateful that everyone loved it as much as we do! Due to its popularity, we decided to bring it back for Black Friday – but only for a limited time only. The results were equally exciting resulting in 4,765 American families supported through baby2baby. Because of you, these families will receive basic necessities for their babies this holiday season, thank you for helping us make a difference!
With your support (Oct. 8-15) during HalloweenImpact.com we've helped over 3,734 American families in poverty to have a day's worth of diapers (2,409 online & 1,325 wholesale 'to date') through baby2baby. We can't wait to do more for them this holiday season!
What’s the cause? Who is Baby2Baby?
This customizable Petite Market Bag in Black is being realized in a one-week, limited-edition run Oct. 8-15 in order to help Baby2Baby, a nonprofit that provides kids living in poverty with diapers, clothing, and basic necessities (learn more here). Sadly, 1 in 3 families in America can’t afford diapers for their babies. It’s such a simple need, yet so many people are forced to choose between diapers or food, and that’s not okay. That's why we're partnering with them so that every bag sold will help Baby2Baby provide a day’s worth of diapers to children in need.
Why only one week all year (HalloweenImpact.com)?
Apolis is B-Corp certified and our bags are made at a specific co-op in Bangladesh that is committed to providing above-Fair Trade wages, annual profit dividends, and a retirement fund for hundreds of mothers — which means that quantities are often limited. We’re currently in the process of expanding our production capabilities, but we’re committed to doing so in a way that doesn’t put pressure on these factories to cut corners in quality or ethical sourcing, though that means we can’t offer all our bags at all times of the year. Watch how this bag is breaking a poverty cycle.