By Shea & Raan Parton
Photos by Michael J. Spear
Located right on Sunset Boulevard, The Beverly Hills Hotel has been around for over a hundred years, and is known as a legendary hangout for Hollywood movers and shakers. With 208 guest rooms and 23 bungalows, it's one of the most famous hotels in the world, so Apolis is thrilled to have collaboratively produced a one-of-a-kind market bag featuring the hotel’s iconic logo. Kristy Whitford, the Director of Spa and Retail for the hotel, first approached us through the artist Charlie Bidwell, who she's been collaborating with on various projects, with the idea for this collaboration. She’s been working alongside the hotel’s General Manager Edward Mady, who is known for his passion for above-and-beyond service, and was recently named a 2017 Hotelier of the World. They've been connecting with LA-based brands to make unique products infused with the hotel’s much-celebrated imagery.
We're particularly excited about this collaboration because every single bag sold directly benefits the community of Saidpur, Bangladesh. The female artisans at the Bangladeshi co-op which makes the bags receive wages above Fair Trade standards along with job benefits, profit dividends, and a retirement fund. We really do see this model as a way to break the cycle of poverty and tangibly help families and communities — and products like this particular bag enable these artisans to gain access to a global market, which in turn benefits their families and community.
With the combined appeal of a treasured destination's iconic banana-leaf branding and the bag’s durable, eco-friendly design, this is a product people genuinely enjoy, and which makes a positive global impact in the process. We were so honored to collaborate with the Beverly Hills Hotel on this bag, and look forward to more collaborations to come!
Check out the photostory below to see more of The Beverly Hills Hotel and its exclusive market bag collaboration with Apolis.
Follow Apolis: Twitter | Instagram | Facebook | Correspondence | RSS Feed