By Shea & Raan Parton
Photos by Becky Trejo
On October 6th, we hosted our third industry gathering and this time at our flagship store, Apolis: Common Gallery. Our field-trips and industry gatherings allow us to get out of the grind, talk about areas of improvement and dream about the future. In Apolis' short history of field-trips and industry gatherings we have gotten out of the city and spent the day getting sunburnt in Malibu, we have stayed local and cheered on the Dodgers, we have headed north to Ventura for breakfast with our friends at Patagonia, we have headed a few blocks down the street to learn from fellow BCorp and women's designer brand Reformation, and during the holidays we annually slow down in our neighborhood and enjoy a meal while celebrating the end of the year. Our team is strong and we are grateful for everyone's hard work and dedication to our growing brand.
For this gathering we were pleased to have our friends and their local Los Angeles teams from: Ace Hotel, Reformation, Bottega Louie, and Rebecca Minkoff join us. For our last industry gathering this year we asked Brandon Perkins & Jordan Contratto if they would host a collaborative service and hospitality workshop to help us all learn from their past experience at Beverly Hills Four Seasons Hotel. Brandon and Jordan shared their years of experience and created an open forum for all of us to ask questions specific to our respective service struggles.
We were grateful for Brandon and Jordan's presentation which has inspired us to continue to learn more about service from the hospitality and service industry. Recently we have been hooked on the book, FUNDAMENTALS by Jim Sullivan. The book focuses on the culinary industry, here are a couple highlights:
· "Never get bored with the basics. Successful service is made up of a thousand little things you do every single day that a guest should never notice."
· "If you’re good at service, you can eventually get complacent. You focus on how good you are instead of how good you could be."
· "Bad service happens all by itself, good service has to be managed." These lessons have pushed us to set the bar higher for the holidays this year.
Here is a few holiday service & hospitality expectations you can have with Apolis this year - Learn More.