By Raan Parton & Luke Cosby
Photos by Mortar
We are proud to introduce the Apolis + Mortar Houston Market Bag exclusively sold at Mortar in Texas. This is our sixth Local + Global product, connecting regional retailers with our global advocacy and helping to create consistent employment for artisans in rural Bangladesh. The first ten Apolis mobile app users to visit Mortar and purchase their exclusive Houston Market Bag & Apolis + Matteo Bandana bundle will receive $30 savings. Also, in honor of today’s November 17th release, enjoy a meal or drink with any of Mortar’s local neighborhood restaurants or cafés and bring your Montrose receipt to receive $20 off of your purchase for today only.
Since the 1960’s, Montrose, has been Houston’s artistic, Bohemian and counter-cultural hub. Due to an abundance of tree-lined streets and historic bungalows, the area has become increasingly gentrified in recent years. Today, new trendy restaurants and condominium developments are opening up on a daily basis. Nonetheless, much of the neighborhood’s original antique shops and dive bars continue to thrive.
Most shopping in Houston is concentrated inside of malls or newly built strip centers, and it was important for Mortar to avoid this in choosing their location. They were looking for a historic freestanding building with original architectural details, and local community of Montrose was well suited to meet the bill. Montrose is also one of Houston’s few pedestrian-friendly neighborhoods, being walking distance to a handful of other great business like Anvil Bar & Refuge, Domy Books, Southland Hardware and Revival Market.
The neighborhood residents really care about the area and want to see small businesses succeed, and having that support network has been crucial to Mortar’s success. In addition, most of the area’s inhabitants are young professionals and artists who mutually benefit from the evolving & entrepreneurial neighborhood, with a history to prove it. Montrose has been around since 1911, and notable past residents include the billionaire Howard Hughes and President Lyndon B. Johnson. The neighborhood is also home to the Menil Collection, founded by John and Dominique de Menil, two of America’s greatest patrons of modern art.
So if you’re in Houston, download the Apolis Mobile App to access your ‘first come, first served’ savings and for today only – bring in a local Montrose receipt to receive $20 off any Mortar purchase.